ALCOHOL COULDN'T GET ANY BETTER, UNTIL NOW
OVERVIEW
Dedicated to the world of cocktails, Fixx is a carbonated drink bar with a modern and innovate approach. The concept is a different type of cocktail bar, with a life beyond pure alcohol, where carbonation and quality will be what drives the project. Fixx is the place to hang out in a town thirsty for eclectic and unique atmospheres. Fixx is targeted toward younger crowds, 25-35-year-old young professionals with a high disposable income. Fixx’s concept goes beyond an ordinary bar.
STRATEGY
The brand identity illustrates what the brand has as its main attraction, effervescence. Fixx has applied the concept to all levels, keeping in mind every single aspect that interacts with the drinking experience. The bar is built in a clear, clean and very sleek-minded setting, where patterns will create unity and strength. Acrylic becomes the main media, allowing the color to pop and dominate the design. A wordplay between fizz and fixation emphasizes the intention of the concept. Branding strategy achieves originality by letting color, shape, and material convey a fun concept that appeals to the audience.
SOLUTION
The brand’s logo has a very playful and young approach to letterforms and unity. A single line logotype conveys a powerful message. Fixx allows for a quirky permutation when combined with different colors. Using a single ink on bright-colored paper allows menus to be printed in-house and with hassle-free updates. Clear acrylic leaves room for the black and green identity to remain memorable while protecting it from wet spills at the same time. Effervescence that excites; a marriage between a great brief and a bold identity. Fixx, a cool, dynamic space, breaks molds and pays attention to detail with a touch of ephemeral freshness.
