LIKE FATHER, LIKE SON
OVERVIEW
Ikat is a baby products premium brand that creates innovative solutions to meet the needs of today’s parents. Ikat strives to make day to day
life easier for parents of small children by developing safe and innovative products of the highest quality. The company targets a stable, fashion-oriented audience, from 25 to 35 years old with children up to three years old. Ikat seeks to make the most important years of life, even more, fun; and for parents, just easier. With a curious, and a constant hard work approach, Ikat has many products to offer—both online and retail.
life easier for parents of small children by developing safe and innovative products of the highest quality. The company targets a stable, fashion-oriented audience, from 25 to 35 years old with children up to three years old. Ikat seeks to make the most important years of life, even more, fun; and for parents, just easier. With a curious, and a constant hard work approach, Ikat has many products to offer—both online and retail.
STRATEGY
Ikat’s core principles are safety, quality, and style. It brings parent’s love for their children and their desire to keep them close into a great, ergonomic, and fashionable design. Ikat has revolutionized how we carry babies; their design is the gold standard. The brand itself focuses on freedom, allowing to enjoy life’s big and small adventures, all while keeping the baby close and safe. Although safety is key for parents, Ikat found in trends an extraordinary niche to appeal its audience. With exhaustive research, Ikat accomplishes functionality and appeal throughout their product line.
SOLUTION
Ikat’s design has been approached from an advertising standpoint.
A lot of thought and parenting research provided enough tools to create
a campaign where fathers have become the motif. A relaxed angle where parenting is not complicated anymore and love is what carries on.
A feminine identity system created for Ikat will launch and explore a contrasting campaign where now, the father also matters. Using
non-saturated, crisp imagery, a straightforward tagline, and a redefined masculinity will break old baby related approaches into this very original and innovative direction.
A lot of thought and parenting research provided enough tools to create
a campaign where fathers have become the motif. A relaxed angle where parenting is not complicated anymore and love is what carries on.
A feminine identity system created for Ikat will launch and explore a contrasting campaign where now, the father also matters. Using
non-saturated, crisp imagery, a straightforward tagline, and a redefined masculinity will break old baby related approaches into this very original and innovative direction.
